Vendors / ETL / ELT & ingestion
Fivetran price & licensing changes
8 tracked changes to Fivetran’s pricing, packaging, licensing or support lifecycle.
Already in effect
- Fivetran and dbt Labs complete their merger
Fivetran and dbt Labs completed their all-stock merger, originally announced October 13, 2025, now operating as Fivetran + dbt Labs.
M&A - Census becomes Fivetran Activations, billed on MAR
Activations is billed on inserted, updated and deleted data measured in MAR, with cost per MAR decreasing on each activation's consumption curve.
Packaging - Fivetran now bills history-mode repeated updates as paid MAR
Repeated updates tracked in history mode now count toward paid MAR; soft delete and live modes are alternatives.
Billing - Fivetran deletes now count toward paid MAR
Inserts, updates and deletes all count toward paid MAR; previously deletes did not contribute to paid MAR.
Billing - Fivetran adds a $5 minimum per connection (1 to 1M MAR)
A $5 minimum base charge applies to standard connections generating between 1 and 1 million MAR per month, starting January 1, 2026 for PAYG.
Price ↑ - Fivetran acquires Tobiko Data (SQLMesh, SQLGlot)
Fivetran announced it has acquired Tobiko Data, the open source company behind SQLMesh and SQLGlot, adding transformation capabilities to its platform.
M&A - Fivetran signs agreement to acquire Census (reverse ETL)
Fivetran announced a signed agreement to acquire Census, funded by cash and equity; terms were not disclosed and closing is pending.
M&A - Fivetran moves MAR volume tiering from account to connection level
MAR volume tiering is applied per connection instead of per account from March 1, 2025, raising costs for accounts with many equal-sized connections.
Price ↑